Grammar Mistakes that are Hurting Your Brand

🚨 Attention, business owners & content creators! 🚨

Your words represent your brand just as much as your logo, website, or product. But even the best businesses lose credibility when grammar mistakes slip through. Here are some common ones that can hurt your brand:

  • Your vs. You’re

    • You’re is an abbreviation for You Are: “You’re welcome.”

    • Your shows ownership: “Is this your computer?”

  • Their/They’re/There

    • Their shows ownership: “Is this their computer?”

    • They’re is an abbreviation for They Are: “They’re going to the fair.”

    • There refers to a place: “Put the computer over there.”

  • It’s vs. Its

    • It’s is an abbreviation for It Is: “It’s my computer.”

    • Its shows ownership: “The dog wagged its tail.”

  • Random Capitalization

    • Don’t capitalize a word if it isn’t the start of a sentence or a proper noun.

  • Overusing apostrophes

    • Do not add an apostrophe to make a word plural.

✔️ Strong writing = strong branding.
✔️ Clear grammar = clear communication.
✔️ Professional editing = professional image.

✨ A polished brand voice builds trust, while sloppy grammar chips away at it. Don’t let simple mistakes get in the way of your message!

The difference between proofreading, copy editing, and developmental editing

If you’re researching publishing, you’ve probably seen the different types of editing being discussed. It can be hard to determine what kind of editing you need



1. Developmental Editing: Big Picture Focus

Also called: substantive editing or structural editing
Purpose: Strengthen the overall structure, content, and flow

Developmental editing happens early in the editing process. This is where your editor helps you shape your ideas, organize your content, and make sure your work makes sense to your target audience. It's less about grammar and more about what you're saying and how you’re saying it. This is the most expensive type of editing.

What it includes:

  • Identifying plot holes or gaps in logic

  • Clarifying your message or themes

  • Reorganizing chapters or sections for better flow

  • Improving pacing, tone, and voice

  • Giving feedback on character development (for fiction)

Best for: Authors working on a first draft or needing help developing their ideas and structure.

2. Copy Editing: Line-by-Line Polish

Also called: line editing (though some consider these slightly different)
Purpose: Improve clarity, consistency, and correctness at the sentence level

Copy editing is the next layer down. Your story or article is already solid in structure—but now it’s time to fine-tune your language. A copy editor will make sure your writing is clear, grammatically correct, and in line with your chosen style guide (like Chicago or AP). This type of editing is generally cheaper than developmental editing but more expensive than proofreading. It is also the type of editor that most authors tend to hire.

What it includes:

  • Grammar and punctuation corrections

  • Consistency in spelling, capitalization, and formatting

  • Sentence clarity and flow

  • Word choice and tone improvements

  • Fixing repetition or awkward phrasing

Best for: Writers with a complete draft who want their writing to shine before publication.

3. Proofreading: The Final Check

Also called: final pass or quality control
Purpose: Catch typos, formatting issues, and minor mistakes before publishing

Proofreading is the last step before your work is published or submitted. It’s a surface-level review that catches anything that slipped through the cracks. This is generally the cheapest form of editing. However, most, if not all, authors cannot just hire a proofreader and not a copy editor.

What it includes:

  • Typos and spelling errors

  • Punctuation mistakes

  • Formatting issues (headings, spacing, fonts)

  • Incorrect page numbers or captions

Best for: Final drafts that have already been edited but need one more careful look.

Why the Distinction Matters

Hiring the right kind of editor at the right time helps you:

  • Avoid wasting money on proofreading a draft that still needs developmental work

  • Receive the right kind of feedback to meet your goals

  • Produce the best possible version of your work

Think of it like building a house:

  • Developmental editing is the blueprint and framing

  • Copy editing is the finishing of the walls and installing fixtures

  • Proofreading is the final walk-through to make sure the doors close and the paint is perfect

In Summary

Type of Editing Focus Area When to Use It

Proofreading Typos, formatting Final draft before publication

Copyediting Grammar, clarity, style After structural revisions

Developmental Editing Structure, content, ideas Early drafts

Whether you're self-publishing a book, submitting an article, or preparing marketing materials, understanding these editing stages can help you choose the right professional (or process) at the right time.

Need help figuring out which type of editing your project needs? Reach out—I’d be happy to guide you! My email is awestediting@gmail.com or you can find me on Facebook at @Amanda West Editing.

How to Find an Editor

Finding a good editor is an important part of the writing process for self-publishing authors. It’s important to find an editor you can work well with. This article will focus just on copyeditors and proofreaders.

Ask your writer friends for recommendations.

Look on professional organizations’ websites. The Editorial Freelancers Association (http://www.the-efa.org/) in the US has a membership directory where you can search for editors who work on your subject matter. Most other organizations have something similar.

Find somebody who works with your subject matter/genre. You want to find an editor who is knowledgeable about your genre. If you are a non-fiction author, you probably won’t get what you’re looking for in an editor who has only edited fiction books.

Contact several editors. It’s a good idea to contact several editors to see who you would work best with. Not every editor will be a good match for you, and that’s okay.  

Look at websites and social media accounts. If an editor has a website and social media accounts for their business, it’s a good clue that they are professionals and editing isn't just a hobby.

Sample edits. It’s a good idea to contact several editors and get a sample edit. Most will offer a free short sample edit. This will allow you to determine if you like their editing style. The sample will allow the editor to determine the level of edit needed and how long the project would take them and how much it would cost you. You should send the same sample to each editor so you can see the differences in their work. I like to request five pages from the middle of the manuscript since it has usually been worked less than the beginning. This gives me a better idea of the shape of the rest of the manuscript.

Don’t focus only on price. Editing is not cheap. You are paying for the editor’s knowledge and experience. It is not something you should skimp on. There are plenty of editors who charge less but still do quality work.

 

Capitalization of titles

Today I'm going to talk about one specific use of capitalization: titles. This will include royal titles (King, Queen) and titles used in place of names (Mom, Dad).

Titles:

  • Only capitalize if you use the person's name.
    • King Henry VIII was married six times.
    • King Henry VIII divorced Queen Katherine of Aragon.
  • Do not capitalize if referring to the generic office/title.
    • The king was married six times.
    • King Henry VIII divorced his queen, Katherine of Aragon.
  • This rule is the same for all titles, offices, etc. For example:
    • Pope John Paul; the pope
    • Senator John Kerry; the senator
    • the prince; Prince of Wales

Personal titles

  • When using a personal title (Mom, Dad, Grandma, etc.), there is a simple rule to determine if you should capitalize it. Ask yourself "Would this sentence make sense if I put the person's real name instead of the title?" If yes, it should be capitalized. 
    • Mom is the best.
    • I love you, Grandma.
  • Do not capitalize if the title is preceded by a word such as "my", "her", etc.
    • My mom is the best.
    • I love my grandma.

Is there another use of capitalization that you have trouble with? I'm happy to answer your questions. Thanks for reading!

Apostrophes

Today I'm going to talk about apostrophes. This is probably the most misused punctuation I see, and it is my personal pet peeve.

The primary use for apostrophes is to show ownership. 

the owner's car

the children's toys

The mistake I see most often is using an apostrophe to make a word plural:

the guy's

When a word ends with "s", there are two ways to use an apostrophe and both are correct:

Add "'s":

the boss's desk

Add an apostrophe:

the boss' desk

To make a plural word show ownership, simply add an apostrophe.

the guys' night out

Wrong: the guy's night out (this means their is only one guy)

The other use for an apostrophe is in a contraction. The apostrophe goes where the letter that is left out would go.

Doesn't NOT does'nt

I hope you enjoyed this post and let me know if you have any questions!

 

Semicolons

A lot of people are intimidated by semicolons and don't know how to use them. Once you know how to use them, they really aren't that difficult.

Semicolons are used to link two independent clauses that are closely related. If you don't remember from elementary school, independent clauses are clauses that can stand on their own. So basically, a semicolon is used in place of a period. Here's an example: 

I can't go out tonight; I have a big test tomorrow. 

The sentence also makes sense with a period instead.

I can't go out tonight. I have a big test tomorrow.

One thing that is not correct is using a semicolon followed by a conjunction. Choose one or the other.

I can't go out tonight; because I have a big test tomorrow. 

When figuring out if you are using a semicolon correctly, ask yourself a couple of questions:

  1. Can the two sentences stand on their own? 
  2. Are the two sentences related somehow? 

If the answer to both is yes, congratulations you just figured out how to use a semicolon! 

For a funnier explanation, check out The Oatmeal's comic.

Let me know in the comments if you have any questions. I am always open to suggestions for further blog posts. 

Welcome to my blog!

Hello and welcome to my blog. If you are here you probably already know that I am a freelance copy editor and proofreader. I specialize in working with independent and self-published authors. I love helping authors make their work the best it can be and have a little part in helping them realize their dreams. I hope to make my website a place where authors can come to get advice and hopefully learn to become a better writer. Feel free to contact me anytime through my website or at awestediting@gmail.com